Outdoor furniture is an ever-growing sector, reflecting people’s increasing interest in enjoying a comfortable, sustainable, and informal yet functional life outdoors. It is estimated that the global market could grow at an annual rate of more than 5% between 2023 and 2030.
For some time now, CIFF has been investing in creating Asia’s most prominent and professional Outdoor Furniture business platform serving the most highly regarded international buyers alongside companies boasting extraordinary production capacity, high quality, and flexibility to help them establish leading roles in the major world markets.
An increasingly central place has thus been reserved for the Outdoor Furniture, Sunshade & Leisure section which, as of this edition, will be relocated to Area B of the Canton Fair Complex to offer better visibility and accessibility within the fair.
During the first phase of the 53rd CIFF Guangzhou, which will take place from 18th to 21st March 2024 and be dedicated to Home Furniture, more than 350 companies will be present in no fewer than 5 pavilions across a total exhibition area of 55,000 square metres, which will be divided into themed areas to present a more professional, better-organised offering of products and solutions to international buyers, retailers, purchasing managers, and interior designers on contract projects for hotels, resorts, villas, etc., expected in large numbers next March in Guangzhou Pazhou.
The high-end design brands will be concentrated in the Outdoor Furniture Design section (halls 11.1 and 12.1), where an M-shaped itinerary will offer a better display experience and highlight more top-tier products and solutions. In the Outdoor Furniture section (halls 10.1 and 11.1), there will be major Chinese and international manufacturers of furniture for gardens and outdoor spaces. The Outdoor Sunshade/Materials section (hall 9.1) will feature companies that provide shading systems and accessories, while camping, BBQ, and sports equipment will be located in the Outdoor Leisure section (hall 11.1).
‘Go to the Wild’, co-organised by CIFF Guangzhou and Z Media between the South Lobby and the Middle Platform, is an event packed with interesting activities for manufacturers, buyers, and industry experts who will have the opportunity to meet, exchange views, and generate new business opportunities. In addition, a series of forums will be particularly useful to raise awareness and understanding of the latest trends in the Outdoor Furniture sector.
