From January to March 2022, the share of online sales within the total retail turnover in Russia amounted to 5.9%. This is 1.6 percentage point higher than a year ago.
The indicator reflects the share of online purchases for all Russian retailers, including food retail. The Federal Statistical Service doesn’t report on the online share of sales of non-food products separately. It is known, however, that the indicator’s value is much higher for manufactured goods, particularly for furniture.
The key impetus for this is a strong development of marketplace platforms that began in 2019-2020 and is currently ongoing, with more people ordering furniture and home goods via marketplaces.
Previously, the share of online retail sales has been steadily growing over the years, as more consumers and households have been connected to the Internet in Russia.
Internet penetration and share of online sales varies across the country, with significant differences in numbers between Moscow, other major cities, and areas with lower population density. We are tracking this indicator more closely, particularly the performance of various Russian regions, within our extended Market Reports.
