Asia’s furniture production landscape is set for a major transformation as over 1,500 exhibitors, including more than 240 international brands, prepare to showcase cutting-edge innovations across 180,000 square meters of exhibition space. The comprehensive trade platform will span the full spectrum of furniture production solutions, covering hardware, interior materials, upholstery materials and accessories, upholstery machinery, woodworking machinery, wood and panels, and surface treatments.
Positioned as a key hub in the Greater Bay Area, the event continues to connect global trade and integrate industry resources under the theme “Play Bigger”, challenging the industry to push limits, explore new frontiers, and unlock game-changing innovations. With more than 20 years of success in China and roots in Germany’s leading trade fair interzum, the platform has evolved into the region’s most important venue for furniture production and wood processing innovations.
Frederik Meyer, President of the European Federation of Woodworking Machinery Manufacturers (EUMABOIS), emphasizes the event’s regional importance: “interzum guangzhou is the reference event for the furniture and woodworking industry in Asia. An unmissable opportunity to discover the latest innovations, forge strategic partnerships, and consolidate your presence in this dynamic and ever-growing market.”
Global Industry Leaders Converge
Driven by AI, material advancements, and smart connectivity, the furniture industry is undergoing a transformative shift, while sustainability and evolving consumer preferences fuel demand for eco-friendly, high-performance solutions. Featured international exhibitors include Ateja, Baillie Lumber, Bostik, Boyteks, Cyber Lock, DewertOkin, GTA, Henkel, impress, Interprint, LamiGraf, LIEN’A, limoss, LINAK, MATCH GRAPHICS, Maus, Munksjö, OVVO, PRINTECH KR, REHAU, Renolit, Schattdecor, SIMALFA®, Paolino Bacci, Pollmeier, and Pfleiderer.
The exhibition will also feature prominent pavilions and industry associations, including Germany and Turkey Pavilions, American Hardwood Export Council, American Softwood Association, Quebec Wood Export Bureau, and Malaysian Timber Council, bringing strong international presence and cross-border collaboration opportunities.
Innovation Recognition and Industry Forums
The prestigious interzum guangzhou Award, comprising the “interzum guangzhou Exclusive” and “Outstanding Furniture Accessories” categories, will be presented on the first day, honoring 15 pioneering products that demonstrate technological excellence, global scalability, and sustainable innovation. Award-winning solutions will be displayed in Hall 14.1 of the International Hall, showcasing emerging trends such as AI-driven smart furniture, circular materials, and user-centric design.
Under the theme “Design Utopia”, the VSIL Forum will explore collaboration opportunities between design and supply chain players in an era of new technologies and evolving consumer demands. Industry leaders from Blum, Gabriel, Henkel, LINAK, Schattdecor, SIMALFA®, byform produktdesign, Kurz Kurz Design, Spierenburg Studio and HAUTE INNOVATION, alongside the Home Color Research Institute, will share insights on the future of design and material innovation.
The Surfaces Innovation Forum will address how advanced material technologies are reshaping functionality, sustainability, and durability beyond aesthetics. The forum will bring together DDL, Neodecortech, REHAU, and Wemhöner to discuss the latest breakthroughs in decorative surfaces and melamine press technology, covering the entire value chain from steel plates and paper to processing and distribution.
