As the Malaysian International Furniture Fair (MIFF) gears up for its 31st edition, the event is already promising to be a key venue for the Asia 2025 buying season, with 85% of the exhibition space booked six months in advance. Scheduled from March 1 to 4 at the Malaysia International Trade & Exhibition Centre (MITEC) and World Trade Centre Kuala Lumpur (WTCKL), MIFF continues to expand its influence as Southeast Asia’s largest furniture marketplace.
Spanning across 17 exhibition halls with a total area of over 100,000 sqm, the event will showcase a rich array of products from both Malaysian and international exhibitors. Celebrating over three decades of successful shows, MIFF is recognized not only for its extensive range of office furniture but also as a pivotal export platform for Malaysia’s renowned wood furniture, which is highly sought after for its sustainability and innovative designs.
Last year’s fair marked a milestone, celebrating its 30th anniversary with a record-breaking attendance of 715 exhibitors from 15 countries and regions, along with significant on-site orders valued at US$1.28 billion. The fair welcomed approximately 20,000 visitors, including a noticeable 6% increase in international attendees.
Informa Markets Malaysia, the organizer behind MIFF, is dedicated to enhancing the event experience, focusing heavily on business growth, networking, and hospitality. According to Ms. Kelie Lim, General Manager of MIFF, “As a pivotal event in Asia’s furniture calendar, MIFF is the gateway for business and cross-border opportunities for global growth. Our plan is to elevate the experience to the next level for exhibitors and buyers that evolves around their needs. We want to inspire more fun on the aisles and get more business done, this is where it all happens.”
Support from the Muar Furniture Association (MFA), which has been a strategic partner of MIFF for 12 years, remains strong. Mr. Steve Ong, President of MFA, noted, “It is very heartening for MFA to work as Strategic Partner of MIFF for the past 12 years in facing the challenges of the furniture export industry, particularly in the post-pandemic era. The innovative approach of the show has kept it resilient and it continues as a vital platform for Malaysian furniture makers to engage face-to-face with buyers and prospective partners from all over the world. We will keep strengthening our product offerings and variety to meet the changing consumer preferences.”
This year, MIFF introduced several digital initiatives to enhance the visitor experience, including a new buyer referral initiative set to launch in 2025, complementing the existing Valued Visitor Privilege hosted buyer program, which offers complimentary hotel accommodations to first-time visitors. Additionally, the show supports emerging designers through the xOrdinary Showcase and the MIFF Furniture Design Competition, which encourage innovative ideas in the industry under the theme “The Fashion Inspired Furniture” for 2025.
