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Reading for action in July

26-29 Jul 2022 • CIFM / interzum guangzhou

Following the COVID-19 measures released by the Guangzhou Municipal Commerce Bureau in March, Koelnmesse – the organizer of Asia’s leading furniture production, woodworking and interiors trade fair – has announced the rescheduling of the annual event which was originally slated to take place from March 28-31.

After careful considerations, this year’s edition of CIFM/interzum guangzhou will be moved to July 26 to 29. The event will continue to be held concurrently with the China International Furniture Fair Phase II (Office Show) at the Canton Fair Complex, Pazhou, Guangzhou.

These new dates also mean more preparation time for the organizer to welcome some 2,100 exhibitors from nearly 30 countries and regions to showcase their cutting-edge products. Spanning across 340,000 square meters, the show is expected to pull in more than 200,000 trade visitors.

According to latest figures, China’s economy has developed steadily in 2021 with its GDP reaching 114 trillion yuan, an increase of 8.1 per cent.

Further, data from the China Furniture Association registered 6,647 furniture enterprises of considerable scale last year with a cumulative operating income of 800.46 billion yuan, a year-on-year increase of 13.5 per cent; and a cumulative output of 1.12 billion units, a year-on-year increase of 14.01 per cent.

The continuous recovery of China’s economy has attracted countless international giants to its shores. The international halls established by CIFM/interzum guangzhou aims to allow show attendees to have a deeper understanding of the innovation capabilities of global furniture accessories, as well as the intelligent manufacturing and digital development of production equipment.

As the primary trade platform connecting the upstream and downstream of the Asian furniture industry, CIFM/interzum guangzhou is poised to create an opportunity for the reunion of the industry and boost the development of the home furnishing industry.

Vitality activated

Themed “Vitality of Sustainable Innovation to Life”, the VSIL@Forum will be unveiled for the first time during CIFM/interzum guangzhou featuring high profile speakers from key industry players such as:

·         Schattdecor – Mr. Zhou Weijun, Chief Sales Officer
·         Henkel – Dr. Rajat Agarwal, Global Head of Lifestyle at Henkel Adhesive Technologies
·         LINAK – Mr. Simon Jenkinson, President of LINAK (Shenzhen) Actuator Systems Ltd.; Vice chairman of China Furniture Association
·         Rehau – Mr. Matthias Haasler, Chairman REHAU North East Asia (NEA) cum Head of Division Furniture NEA
·         Sugatsune – Mr. Jin Chunshan, General Manager
·         WGSN – Ms.Olivia Wu, Senior Trend Specialist
·         HAUTE INNOVATION – Hon.-Prof. Dr. Sascha Peters, Founder and Owner

Hot topics such as sustainable materials, innovative design, market insights, lifestyle and interior design trends will be actively discussed during the forum sessions.

In addition, the inaugural VSIL@Gallery will showcase creative works from three international artists spanning different fields who will express visual aesthetics using different tactile materials and colors to create a relaxed emotive experience space where designers, artists, manufacturers, and brands are encouraged to partake and examine the purpose of creation and source of inspirations.

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