Uzbekistan is making strategic moves to capture European tourism markets, with a high-level delegation showcasing the country’s tourism transformation at IFTM Top Resa, one of Europe’s premier international tourism exhibitions held in Paris from September 23-25, 2025.
The national pavilion presents a compelling narrative of Uzbekistan’s evolution from historical crossroads to modern tourism destination, featuring the country’s rich cultural heritage alongside cutting-edge hospitality infrastructure projects. Visitors to the stand experience a carefully curated journey through ecotourism opportunities and pilgrimage routes that highlight the nation’s diverse tourism portfolio beyond traditional Silk Road attractions.
The exhibition serves as a crucial business platform where intensive B2B meetings connect Uzbekistan’s tourism sector with leading French and European tour operators, potential investors, and specialized media representatives. These strategic encounters aim to establish concrete partnerships that will drive tangible increases in tourist arrivals and investment flows into the country’s hospitality infrastructure.
Central to the initiative is the systematic promotion of the “Uzbekistan” brand across French and broader European tourism markets. The approach focuses on developing joint travel routes that integrate seamlessly with existing European tour packages, making Uzbekistan more accessible to Western travelers seeking authentic cultural experiences combined with modern amenities.
The delegation’s participation was led by Umid Shadiev, Chairman of the Tourism Committee, reflecting the government’s commitment to positioning tourism as a key economic driver and international gateway for the country.
This strategic European market engagement presents significant opportunities for international companies in hospitality design, construction, and interior manufacturing sectors. As Uzbekistan accelerates its tourism infrastructure development and establishes stronger ties with European markets, foreign firms specializing in hotel construction, restaurant equipment, furniture manufacturing, and architectural services will find expanding opportunities to participate in the country’s tourism modernization projects and establish partnerships with local developers targeting European visitor standards.
