In 2022, the sales volume in the retail e-commerce market in Kazakhstan reached $2.859 billion, which is $660 million (or 30%) more than the previous year. The country’s residents made 49 million online purchases, which is 12.2 million purchases (or 33%) more than in 2021.
The average purchase amount in online stores exceeded the average purchase amount from marketplaces by almost 17%. The average transaction amount from local platforms in 2022 exceeded the average purchase amount from international platforms by almost 5 times.
