The concept The Circles will continue its success story at imm cologne from 14 to 18 January 2024. With its selection of four different Circle areas, the leading international interior design trade fair will offer diverse content and event formats that will be central destinations for business, inspiration and networking for trade fair participants.
As the name suggests, the four Circle formats are united by their shape and by their role as connecting elements between players in the interiors industry. Exhibitors, designers, experts in specialist fields, associations and visitors will gather here to develop new ideas, glean inspiration and deepen their knowledge. The holistic concept embodies the Interior Business Event’s central theme – Connecting Communities – and will foster a sense of a whole industry coming together that goes far beyond a typical trade fair experience.
Circle Club, Café, Bistro and Bar: networking and exchanging knowledge
The Circle Club, Circle Café, Circle Bistro and Circle Bar will serve as central meeting points where trade fair participants can network in a relaxed atmosphere, be in the heart of the action at the trade fair and enjoy drinks and snacks. Most of these Circles will also feature a studio, which will host high-quality programmes, ranging from specialist talks by curated speakers to product presentations by exhibitors. These offerings will enable event participants to expand their knowledge of industry-relevant issues, gather inspiration, present their expertise, and exchange ideas.
Installation Circles: Where art meets design
The Installation Circles are conceived as compact formats that blur the boundaries between art and design, and open up new perspectives on interior design. Four selected designers – who will also serve on the jury for the Pure Talents Contest 2024 – will present installations on the themes of “Sense of Surface”, “Editions of Design”, “Impact of Light” and “Welcome to Stay”. The Installation Circles will inspire reflection and discussion, making them new highlights for anyone touring the trade fair.
Brand Circles: showcasing exhibitors’ innovations
The Brand Circles will give exhibiting companies a stage for their product highlights. Installations in an exclusive setting will transform innovative product solutions and special themes into experiences for visitors. The Brand Circles will allow them to discover trends and new developments in the interior design industry and gather inspiration from exhibitors’ creative ideas.
Community Circles: Experience togetherness
The Community Circles will pick up on the central theme for imm cologne 2024 in a special way: The special event areas will not only be shared spaces for trade fair participants – they will also be designed and staged as collaborations between various partners and exhibiting companies. These Circles may include a variety of formats, from hospitality concepts to stages for joint appearances and networking areas. A group of seven renowned German interior brands will take advantage of a shared catering and networking area: Object Carpet, Draenert, Walter Knoll, Rolf Benz, Kettnaker, Schönbuch and Freistil. The launch of the Community Circles underscores imm cologne’s commitment to strengthening the sense of togetherness in the interior design world, promoting collaboration across the industry, and creating an interactive forum for an exchange of ideas and cooperation.
imm cologne 2024 will be more than a showcase of products and trends; it will be a place for active discussions and cooperations within the interiors industry. In short, this edition of the Interior Business Event will create a unique trade fair experience.
