Tuesday, April 16, 2024
14 C

Over 26,000 visitors experience the future of work

Post-show report • ORGATEC Tokyo 2023

The 2nd ORGATEC TOKYO was a resounding success as over 26,000 visitors from Japan and abroad joined near 130 exhibitors from Japan and abroad to experience the latest and greatest in office design and furniture.

After 3 days of innovative product showcases, seminars on the future of workspace design and workstyles, networking and more, ORGATEC TOKYO 2023 has come to a close. The trade fair, organised by Koelnmesse and the Japan Office and Institutional Furniture Association (JOIFA), took place at Tokyo Big Sight from 26–28 April and saw architects, interior designers, developers and other design professionals come together with a wide range of decision makers in the office design and furniture industry in an exhibition space twice the size of the 2022 edition.

The trade fair theme, [SHIFT DESIGN], explored how good design can influence ever-changing societies, workstyles and lifestyles, and transform them for the better. Visitors were able to experience this theme at the ORGATEC TOKYO Xperience Area which featured a biophilic garden that highlighted the connection between work, design and nature. The Xperience Area was also the stage for presentations by top brands such as Itoki, Okamura, and Kokuyo on their visions for the future of work. On the fair’s theme, Representative Director, President and Chief Executive Officer of Okamura Corporation, Masayuki Nakamura commented, “We hope that the theme [SHIFT DESIGN] will enhance the comfort and creativity of all working people and will serve as a catalyst for creating new value for society in the future.”

The Xperience Area also served as the space for the ORGATEC TOKYO BEST PRESENTATION AWARDS Ceremony. The Grand Prize winner was KOKUYO Co., Ltd. Their booth concept “Let’s Create Together” that invited visitors to design together with the company wowed the selection committee, chaired by ELLE DÉCOR Brand Director, Ryuko Kida. Runner-up winners were Itoki Corporation, Sumisho Interior International Inc. and Nichiesu. At the ceremony, Akihiro Kuroda, Chairman of JOIFA gave an introductory speech on the importance of diversity in design. Mr. Kuroda added, “We are pleased to have been able to host the 2nd ORGATEC TOKYO and provide a platform for those looking to create offices for the post-pandemic world. Many exhibitors made exciting proposals for the future of work. The theme [SHIFT DESIGN] was also well received by visitors. We will make use of all exhibitor and visitor feedback to improve next year’s ORGATEC TOKYO.”

Renowned interior designer Primo Orpilla kicked off the fair with a keynote speech on the next generation of office design. This was followed up by engaging seminars with up-and-coming designers on the possibilities for workstyles in the future.

Not only did ORGATEC TOKYO participants took part in a varied programme of events during regular exhibition hours, but also enjoyed the relaxed atmosphere of ORGATEC NIGHT, a special after-hours event that allowed exhibitors, guests and visitors to mingle and network with drinks and music.

On the success of the 2nd edition of the fair, Koelnmesse Japan Managing Director, Makoto Takagi stated, “After the success of the premier of ORGATEC TOKYO last year, expectations for this year were very high. We believe that we were able to surpass these expectations in almost all areas. We are particularly encouraged by the positive feedback that we have received from exhibitors who emphasized the high-quality meetings and discussions they were able to have with highly informed visitors.”

ORGATEC TOKYO 2024 will take place 29–31 May, 2024 at Tokyo Big Sight East Halls 4–6.

Related Articles

12-16 Jan 2025 • imm cologne

Following a positive response to imm cologne in January 2024, preparations are already in full swing for the next edition of the Interior Business...

20-23 May 2025 • interzum

As interzum gears up for its 2025 iteration, the furniture industry's supplier sector is set to converge at what is projected to be a...

16-18 Jun 2024 • spoga+gafa

In a compelling address at the recent spoga+gafa international roundtable in Utrecht, Theresa Schleicher, a noted trade futurologist and advocate for economic innovation, provided...



Macroregional Context