The European BBQ sector is facing enormous challenges after the boom times of the last few years: a slump in retail frequency, rising raw material and delivery costs, as well as a fragile global situation. To offer possible solutions in these times of crisis, spoga+gafa has now launched the BBQ Deep Dive for the first time. This international network meeting (mainly B2B) offers an opportunity for the industry to exchange ideas over several days, to support each other, and thus to bundle forces in a targeted manner for the current difficult situation. With the event from 17.10. to 21.10.2022, spoga+gafa is transferring the added value of the trade fair into the digital world: bringing supply and demand, people and products together all year round and offering virtual events for core segments and themes of spoga+gafa.
Expert sessions regarding highly significant BBQ and grill topics
Every day at lunchtime, exciting talks and presentations invite the industry, whether retailers or suppliers, to the event. Afterwards, participants can discuss products, challenges and opportunities in the suppliers’ company profiles individually or in groups.
In those daily sessions, which are also available on demand, high-profile and international speakers will present relevant topics. The roundtable talks are a special highlight during the BBQ Deep Dive: What do we find on our plates in future besides meat? Does e-BBQ really work and how is it evolving? How sustainable can barbecue be, speaking of charcoal production? How have influencers changed the marketing of the BBQ sector and how will they change the way in the future? This is what industry experts like Dr. Joyce Gesing, CEO of Severin Elektrogeräte GmbH, Dr. Caroline Heil, CEO of The New Meat Company AG, influencer Harry Soo, Ruben Maislos, Camillo Tomanek and Manushka Moodley, FSC Southern Africa Coordinator, as well as Stefan Lohrberg, Director spoga+gafa, are talking about.
Digital platform spoga+gafa: added value 365 days a year
During and beyond the BBQ Deep Dive, the digital platform spoga+gafa offers serious added value for business, retailers and traders and thus closes a gap. Where one network lacks the product, the other lacks the direct contact. The digital platform spoga+gafa provides a comprehensive solution for the green garden lifestyle sector in near future: Product and company database, AI-supported matchmaking, industry-relevant digital events, social and permanent industry network with direct and personal access to decision-makers and content on demand are connected and offered centrally here.
Suppliers, distributors and opinion leaders benefit from the know-how, the infrastructure and the network potential of the spoga+gafa – beyond the physical fair in Cologne. Attendees gain more reach, generate valuable contacts, additional business and insights of the field, even on an international level. The spoga+gafa will organise further theme days for the different segments: after the BBQ Deep Dive new focal topics are already in the planning stage for Q1 2023, such as Furniture and Decoration. Anyone who wants to be a visitor or exhibitor can simply create a login on the digital platform and thus attend the events and benefit from the added value.
