As a unique occurrence in 2022, the pop-up event “Home meets spoga+gafa, which is dedicated to the world of interior furniture, is enhancing the furniture segment of spoga+gafa. As such, indoor and outdoor furniture will be exhibited together in one place.
The pop-up event enables efficient ordering activities at the best possible ordering time for buyers and dealers, who offer their customers both outdoor and indoor furniture and who want to order both at one location. A general and sustainable hall set-up that is foreseen for the furniture halls of spoga+gafa will also create new dynamics beyond 2022 and guarantees a high frequency of visitors in all furniture halls. Halls 3.1, 11.1 & 11.2 as well as the unique hall 10.2 will form a “Furniture triangle of short routes” in future.
On the exhibitor side, “Home meets spoga+gafa” addresses indoor and outdoor furniture manufactures from the middle of the market. In the year 2022, the pop-up event is one of three attractive participation forms for the interior industry on the way to imm cologne 2023. It enhances the ongoing point of contact across the entire value chain, which Koelnmesse offers with its portfolio ranging from interzum, to spoga+gafa and imm cologne, through to ORGATEC.
The presentation of not only new products, but also bestseller models at “Home meets spoga+gafa is ideal at this point of time: These are still turbulent times, the market is volatile, so that bestseller models with small updates can also be showcased at “Home meets spoga+gafa in a bid to further boost business.
Furthermore, the participants can benefit from two further advantages of spoga+gafa: The visitors and the internationality. The main visitor groups traditionally include the large-surface outlets of the furniture trade, the specialised furniture trade and the global DIY stores.