If the pandemic taught us one thing, it was this: real estate properties are being used more flexibly all the time, while the requirements for their flexibility have increased enormously. Employees are looking for creative work spaces in office buildings, workplaces with the most professional atmosphere possible and sophisticated technical outfitting at home, or the possibility to work with concentration for a few hours while underway – for example, in a hotel. Architects, construction companies, investors, clients or pros from the real estate economy and companies operating buildings must therefore adapt their planning to new circumstances or focus today on entirely different advantages when marketing the building. There is in any case a very pronounced need for information among all participants. And ORGATEC helps to meet this need with up to date knowledge and the latest findings. This in the Smart Building Arena.
It points out digital solutions to industry participants and presents current services and products revolving around the themes of architecture, smart building and the digitalisation of the construction and real estate industries. In the process, it brings together what absolutely belongs together: young, innovative companies, start-ups and pros from the real estate economy, as well as experts and established companies of the construction industry. With an innovative mix of an exhibition area for start-ups and young, innovative companies, as well as a lecture stage, the Smart Building Arena in Hall 10.1 offers participants the opportunity to exchange ideas, present their products and services and discuss the latest findings from theory and practice.
Focus on sustainability
The Investors Day 2022 will be carried out in cooperation with ART Invest, Colliers, Jones Lang Lasalle and many others, and focuses on the themes of handling resources and sustainable building, which will be discussed in greater detail in panels, lectures and panel discussions. This because, given the environmental situation, the issue of sustainability is more important in property development than ever before.
A topical area that is also of the greatest possible interest to investors. This is because, even those who were already increasingly looking at risks and revenues will pay continually increasing attention to sustainable investment in future. After all, for quite some time now, ESG investments, meaning holdings with an “Environmental, Social and Governance” focus, are in some cases developing even more positively than traditional investments. Many people are also noticing that sustainable investment does not automatically mean sacrificing earnings.
The lecture programme of Investors Day is divided into four large blocks: the first has the motto “office real estate from a user perspective” and examines the question of how ESG guidelines are influencing the development of office real estate. The second block is about the planning and realisation of sustainable hotel projects or the theme of hotel and co-working as an ideal combination. The focus of another block is on the development of sustainable real estate holdings, the automation of the real estate sector and digital transformation, while the fourth area of focus is on “Sustainable Building”. Important here, among other aspects, is the use of and documentation of sustainable building materials, resource-efficient and cycle-compatible building, as well as the question of whether digitalised smart cities can and will be the future for climate-neutral cities.
However, it also pays to visit on the other days, which offer their own highlights, such as the StartUp Pitchnight and the Matchmaking Lounge.
Sponsorship programmes for young and innovative companies
Participation in the Smart Building Arena at ORGATEC 2022 can be especially worthwhile for start-ups and young and innovative companies in two respects. In addition to the great opportunity to generate new customers and reach potential partners or investors, they will receive support for their exhibition at ORGATEC 2022 from the German Federal Ministry for Economic Affairs and Climate Action (BMWK) in the form of a contribution towards their participation costs. You can find more information at the website of ORGATEC and from BAFA.
The ORGATEC Smart Building Arena is being realised in cooperation with PropTech Powerhouse. PropTech Powerhouse networks actors across value creation sectors from established companies of the construction and real estate industries with PropTech start-ups and institutions. Together, the members want to promote the development and the realisation of practicable solutions in the interest of sustainability and digitalisation.
